Kyiv’s visitors are now able to explore Ukrainian history right upon arrival, before even leaving the railway station.
A new multimedia exhibition called “Ukraine Wow” was opened in an unused department of Kyiv’s central railway station, introducing Ukraine’s geography, industry, history and culture to the capital’s visitors.
The exhibition gives unique multimedia possibility that allows to find out real tourism potential of Ukraine:
- noise of Black Sea
- amber wall and brilliant anthracite installation
- Tunnel of Love
- sculptures of Alexander Arkhipenko
- George Narbut unique alphabet
- mazanka on whose walls are the works of Pauline Rayko
- pink wagon in which dreams sound
- opportunity to voice cartoons about prominent Ukrainians
The project was initiated by Ukraine’s state-owned railroad monopoly Ukrzaliznytsia and brought to life by Kyiv’s Gres Todorchuk PR agency.
“The railway road unites the whole country — it’s the circulatory system of Ukraine,” Yaroslava Gres, the co-founder of Gres Todorchuk PR . “Through the railway, we show how fantastic our country is.”
“Ukraine Wow” started on Nov. 14 and will last till Dec. 29, it provides a guidebook in English for foreigners. The entrance fee costs Hr 50 (about $2), and all the money raised from sales will be transferred to Ukrzaliznytsa’s social projects.
The project comes amid Ukraine’s efforts to make the country’s image more attractive to both local and foreign tourists. The exhibition’s visuals were created under Ukraine’s national brand design called “Ukraine Now.”
By Hafsa Erdogdu
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